Big Book of SA Brands – I Choose SA Campaign

  • Produced for: Brand SA – I Choose SA Campaign
  • Description: Big Book of SA Brands HardCover Coffee Table Book – Concept Design
  • Design, Concept and Production
  • 2017

Produced as a concept design for the I Choose SA Campaign in South Australia, The Big Book of SA Brands was to showcase South Australian businesses and encourage the local and wider community to choose South Australian suppliers. It was a campaign launched by the state government at the time.

The coffee table book was designed with a hardcover, matt linen surface with debossed gold and red foil to add a sense of uniqueness and luxury. Internal pages were designed on a 160gsm Silk and featured stunning photography and inspiring stories.

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